Perms...in style or out?

Permanent waving was once the most DESIREABLE service and then it became one of the most undesirable. But, what if, we could move away from the "poodle" look? What if a soft, sexy, beachy loose style could come from a permanent wave? Perhaps hair similar to Taylor Swift. The most common mistake in creating a new style with a perm is the size of rods. Unfortunately, in order to not go back to the wrong era, we must stick with large sized rods to create this bohemian, loose, trendy look. The smaller the rod, the tighter of curl and vies versa. Permanent solution breaks down bonds in the hair, cause hair to soften and swell around the rod, and then be placed back together in shape of whichever size rod that was used thus a permanent wave. The most common mistake is performing perms on hair that just cannot handle it, constituting of curl non elastic and UN fibrous hair takes the place of the curl. ALWAYS perform a proper client consultation, hair analysis (checking hairs elasticity and porosity), and prior to beginning any permanent waving service. An improper perm can be lethal, ghastly and grizzly and is very unforgiving resulting in the hair to permanently form around the rods and be forever on the ground upon coming off your scalp.